Content Writing

Whereas copywriting is more directly about selling your products or services, content writing is about providing information, such as in a blog or knowledge base. A strategic function of content writing, though, is to drive traffic to your website by answering questions your potential customers have. That’s Content Marketing 101.

So content writing is also about search engine optimization (SEO). For your content to appear at or near the top of a search engine results page (SERP), it needs to answer real questions that arise at various points along the buyer journey. It should also include some of the actual terminology — i.e. keywords — your ideal customer would use in a search query.