Copywriting

Copywriting is all about moving your audience through the sales funnel. The focus here is on driving your brand story forward through engaging copy that attracts new customers or increases loyalty among your current ones.

By the end of the given piece of content, the reader should be ready and willing to answer your specific call to action, whether that’s an actual sale, signing up for a newsletter, or simply moving on to the next step in getting to know your business better.