SEO & Story Analysis

Of course, it’s not enough to just write the content and publish it, then sit back and see if anything happens. Brand storytelling is a dynamic approach to content marketing driven by careful analysis of your business and of your ideal customer — the “buyer persona”.

Before the writing even begins, I work with you to prepare a detailed brief that lays out all your objectives and expectations for an effective brand story. After the content is written and published, we then look at how your content is performing — in terms of both SEO and moving your audience through the sales funnel — and make adjustments where necessary.